DNA: British-Made Dog Gear

DNA evolved from the team that brings you Mountain Dog – a retailer of the world’s leading outdoor dog brands.  


At the onset, the company was inspired by our Border Collie, Denver, joining the family. Since then the business has flourished to become what it is today. 


Our highly experienced staff are never ones to rest on their laurels. By channelling our accumulated industry knowledge, and love of all things dogs, we were inspired to create a trusted brand that offers rugged, stylish, and affordable dog accessories that complement our existing offers. 


There is no doubt that dogs have a firm place in our hearts, and they are very much engrained in our own DNA. So, with that, our brand name was born - with a logo colour-coded to Denver. 


Our UK-based team continue to imagine, innovate, develop, and build great new products right here in Northumberland. All done with love so you can share great days and enjoy memorable experiences with your best friend. 


DNA - British Made Dog Gear 


Great products, Great prices and built here in Great Britain. 


Whenever your Dog Needs A lead, tether, long line or…… Choose DNA 


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