DNA: British-Made Dog Gear
DNA evolved from the team that brings you Mountain Dog – a retailer of the world’s leading outdoor dog brands.
At the onset, the company was inspired by our Border Collie, Denver, joining the family. Since then the business has flourished to become what it is today.
Our highly experienced staff are never ones to rest on their laurels. By channelling our accumulated industry knowledge, and love of all things dogs, we were inspired to create a trusted brand that offers rugged, stylish, and affordable dog accessories that complement our existing offers.
There is no doubt that dogs have a firm place in our hearts, and they are very much engrained in our own DNA. So, with that, our brand name was born - with a logo colour-coded to Denver.
Our UK-based team continue to imagine, innovate, develop, and build great new products right here in Northumberland. All done with love so you can share great days and enjoy memorable experiences with your best friend.
DNA - British Made Dog Gear
Great products, Great prices and built here in Great Britain.
Whenever your Dog Needs A lead, tether, long line or…… Choose DNA
Best Sellers
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DNA - Lightweight Grip Lead
OrangeDNA - Lightweight Grip Lead
Regular price From £3.99Regular priceUnit price per£9.99Sale price From £3.99OrangeSale -
DNA - Lightweight Grip Training Lead
Regular price £7.99Regular priceUnit price per£14.99Sale price £7.99OrangeSale -
DNA - Summit Lead *CRAZY PRICE* SELLING FAST - FINAL PRICE DROP
BluePinkPurpleOrangeBlackGreyRedTealDNA - Summit Lead *CRAZY PRICE* SELLING FAST - FINAL PRICE DROP
Regular price £1.99Regular priceUnit price per£9.99Sale price £1.99BluePinkPurpleOrangeBlackGreyRedTealSale -
DNA - Summit Training & Multi Lead
TealBlueRedBlackOrangeDNA - Summit Training & Multi Lead
Regular price £12.99Regular priceUnit price per£12.99Sale price £12.99TealBlueRedBlackOrange
All DNA Products
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DNA - Lightweight Grip Lead
OrangeDNA - Lightweight Grip Lead
Regular price From £3.99Regular priceUnit price per£9.99Sale price From £3.99OrangeSale -
DNA - Lightweight Grip Training Lead
Regular price £7.99Regular priceUnit price per£14.99Sale price £7.99OrangeSale -
DNA - Summit Lead *CRAZY PRICE* SELLING FAST - FINAL PRICE DROP
BluePinkPurpleOrangeBlackGreyRedTealDNA - Summit Lead *CRAZY PRICE* SELLING FAST - FINAL PRICE DROP
Regular price £1.99Regular priceUnit price per£9.99Sale price £1.99BluePinkPurpleOrangeBlackGreyRedTealSale -
DNA - Summit Training & Multi Lead
TealBlueRedBlackOrangeDNA - Summit Training & Multi Lead
Regular price £12.99Regular priceUnit price per£12.99Sale price £12.99TealBlueRedBlackOrange -
DNA - Road Trip Car Seatbelt Loop Tether
BlackOrangePinkBlueGreyPurpleRedTealDNA - Road Trip Car Seatbelt Loop Tether
Regular price £2.99Regular priceUnit price per£4.99Sale price £2.99BlackOrangePinkBlueGreyPurpleRedTealSale -
DNA - Explorer Lead
OrangeNavyRedBlackPurpleDNA - Explorer Lead
Regular price From £9.99Regular priceUnit price per£9.99Sale price From £9.99OrangeNavyRedBlackPurple -
DNA - Amble Air Lead *AMAZING OFFER* LOWER THAN COST* FINAL PRICE DROP
Royal Blue/Sky BlueForest Green/WineGrey/RedNavy/RedPink/PurpleBlack/YellowGreen/YellowDNA - Amble Air Lead *AMAZING OFFER* LOWER THAN COST* FINAL PRICE DROP
Regular price £2.99Sale price £2.99Unit price perRoyal Blue/Sky BlueForest Green/WineGrey/RedNavy/RedPink/PurpleBlack/YellowGreen/YellowSale -
DNA - Rambler Rope Lead with Carabiner
Teal ToothFire FleckScale GreyGilded CrestDNA - Rambler Rope Lead with Carabiner
Regular price From £12.99Regular priceUnit price per£18.99Sale price From £12.99Teal ToothFire FleckScale GreyGilded CrestSale -
DNA - Rambler Slip Lead
Scale GreyTeal ToothFire FleckGilded CrestDNA - Rambler Slip Lead
Regular price From £9.99Regular priceUnit price per£14.99Sale price From £9.99Scale GreyTeal ToothFire FleckGilded CrestSale -
DNA - Summit Duo Coupler - Swivel Clip
Regular price From £11.99Regular priceUnit price per£11.99Sale price From £11.99Black -
DNA - Summit Adjustable Lead Extender
Regular price From £6.99Regular priceUnit price per£6.99Sale price From £6.99Black -
DNA - Road Trip - Adjustable Headrest Tether
BlackOrangeBlueRedTealGreyPurplePinkDNA - Road Trip - Adjustable Headrest Tether
Regular price £12.99Regular priceUnit price per£12.99Sale price £12.99BlackOrangeBlueRedTealGreyPurplePink -
DNA - Road Trip - Vehicle Anchor Tether
Regular price From £9.99Regular priceUnit price per£9.99Sale price From £9.99 -
DNA - Summit Tie-Out Line
Regular price From £9.99Regular priceUnit price per£9.99Sale price From £9.99 -
DNA - Road Trip - Car Seatbelt Tether
OrangeBlackRedTealGreyPinkPurpleBlueDNA - Road Trip - Car Seatbelt Tether
Regular price From £7.99Regular priceUnit price per£9.99Sale price From £7.99OrangeBlackRedTealGreyPinkPurpleBlueSale -
DNA - Grip Long Line - Options 5m to 20m - Handle or No Handle
Regular price From £14.99Regular priceUnit price per£14.99Sale price From £14.99Orange