About Us

Mountain Dog - The UK's Premier Dog Outfitter

Mountain Dog were formed in 2017 just a few months after Border Collie, Denver moved into the family home. Inspired by their love of this beautiful and lively ball of fluff the idea continued to grow. The founders, who were equally as passionate for all things outdoors, continued to talk the idea into reality. By the time they had concluded the 214 Wainwright's of the English Lake District, summited Kilimanjaro and bagged some of the world's most beautiful peaks the course was set and Mountain Dog became a reality.

Initially, based at home Mountain Dog was launched online and then the business grew by trading at dog events around the UK. Long hard days, from Devon to Inverness, saw the team establish Mountain Dog in the market and haven’t stopped growing since.

As business reputation and sales grew follow on investment saw the company professionalise web assets, refine brand image and mature/expand relationships with globally leading brands. Mountain Dog now enjoy an unrivalled position in the UK market with quality brands including Ruffwear, Non-stop Dogwear, Hurtta, Rukka, K9 Sportsack, Kong & many more

Despite the growth Mountain are still a small business and are pleased that all of our staff still retain the spirit of our origins. We try hard to put the customer at the heart of everything we do. This is evidenced by excellent reviews and repeat custom from our very loyal customer base. Thank you for supporting us!

DNA: British-Made Dog Gear

DNA build tough dog gear, right here in North East England.

The origins of the business are in the heart of this proud and industrious region, the heritage and legacy of which underpins a dogged commitment to producing quality equipment that will stand the test of time.

DNA Products are truly built to last and the UK based team passionately channel the spirit of their forebears by bringing imagination, innovation and perspiration to everything they offer. You could say this is in their DNA.

Made in Britain

Tough Gear – Made Here

DNA: British Made Dog Gear

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